Picture of the Month
Picture of the Month – May 2020
Julia Rohn
"Extra Strong", 2015
from the series "Super Bright"
Super Bright refers to a tendency of over-aestheticization and oversupply of cleaning equipment. In all their shapes, colours and structures sponges and wiping cloths as industrially manufactured mass products build a metaphor of throwaway-goods. In terms of this modern achievement the objects cite abstract painting and Pop Art, whereby an ironic moment regarding consumer culture arises. The photographic staging reinforces the idea of a glorified, indispensable and above all clean product. The cleaning items become still monuments - formal and minimalistic, but equally concrete and figurative.
(Julia Rohn)