Inv. No.S-1662
Title
from the series: "Super Bright""Extra Strong"
Year2015
Medium
pigment-based inkjet print on Dibond
Dimensions110 x 110 cm
Edition1/4 (+2 a.p.)
Signature
signed, dated and numbered (ink) on verso
Comment
Super Bright refers to a tendency of over-aestheticization and oversupply of cleaning equipment. In all their shapes, colours and structures sponges and wiping cloths as industrially manufactured mass products build a metaphor of throwaway-goods. In terms of this modern achievement the objects cite abstract painting and Pop Art, whereby an ironic moment regarding consumer culture arises. The photographic staging reinforces the idea of a glorified, indispensable and above all clean product. The cleaning items become still monuments - formal and minimalistic, but equally concrete and figurative.
(Julia Rohn)

